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PRODUCT DEVELOPMENT
IF introduces each chapter with a comprehensive
overview of that market. Covered are the
issues at the heart of product development – who is my target customer, what are
his/her needs, how do I produce the product and maintain the expected level of quality
while increasing both sales and profits for my company?
None of these questions can be answered without a true knowledge of the entire
production process. A good product manager
knows his vendors and his market – a great product manager understands the nuances of
design and how fabrics, styling and production methods ultimately affect the bottom line.
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GROUP
DEVELOPMENT
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COORDINATING
MARKETS
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MARKET
BREAKDOWNS
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EVOLUTION
AT A GLANCE
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HOW
TO READ THE “LANGUAGE OF LINE WORK”
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THE
IMPORTANCE OF VISUALS IN A GLOBAL ECONOMY
IF dedicates an entire section to the evolutionary
nature of design. It focuses not so much on
how fashion is continually evolving from season to season, year to year or decade to
decade; but rather on how different markets can translate details answering to the
specific needs and wants of the target customer. By
presenting the Designer, Contemporary, Missy and Juniors market; IF allows the student to
see at a glance how the “IF factors” come into play. Each page is further clarified with point form
call outs to highlight the thought process behind the design.
IF is packed with images ranging from the highly
technical to the purely representative. As a
product manager or merchandiser, much of the day will be spent interpreting sketches. Many of the initial concept meetings will be based
on visuals, and an ability to understand the shorthand of fashion illustration is just as
important to the product team as it is to the design team.
A product or brand manager may never have to create a sketch, but knowing how to
visualize and read them correctly is a definite competitive advantage.
IF focuses on how detailing can bring a group
together. It also explores the effect that
detailing has on ease and cost of production.
IF covers many of the specialty markets that are
generally overlooked. Included are chapters
dealing with: Bridal, Maternity, Lingerie; Swimwear; Leather; Denim and Fully fashioned
knits.
IF provides a side by side comparison for the
understanding of illustrations and flats and how one relates to the other. By showing the same garment in both forms, the
student can train their eyes to visualize flat, one-dimensional
images as three dimensional garments.
IF provides the student with “learning pages” to put them inside the mind of the creator. By denoting in call out form the choices being made and why, IF strives not to teach the students how to develop, but rather how to think.
INFORMED FASHION IS ABOUT CREATING INTELLIGENT DESIGN!