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IF is a text book for this generation, designed specifically to address the complexity of the Fashion Industry and its symbiotic nature. The website has been divided into the three major departments for study of the apparel industry - Fashion Design, Product Development and Illustration. We invite you to explore this unique product and see for yourself how easily "IF: Informed Fashion" can be catered to suit your every need - in the classroom and in the design room. IF is the most comprehensive point of reference for the apparel industry on the market.
Fashion is design based on knowledge, both
learned and observed, regarding the industry, the target customer and garment production. Informed
Fashion is design based on the IF factor. The IF factor is the basis of Informed Fashion
design and it is the IF factor that we
will be exploring throughout the book. The
choices one makes as an informed designer are directed by a lot of ifs. The fabric, the construction, the styling, the
sizing, the colors and the sketching style you use will all be dictated by an IF.
WHAT you will be designing;
clarify WHY you need
flats and illustrations;
provide the tools to show you HOW to
achieve your goals.
not a book about how to draw pretty pictures (although some of the illustrations are
certainly very elegant). This is a book about
the Industry of Fashion, the language of line work, and the importance of developing the
skills to communicate without words. Informed
Fashion is about understanding how price points, mark-up, volume and proportion affect the
garments that we design and illustrate. Informed
Fashion is about observing the trends and buying habits of the customer and analyzing that
information to truly meet the consumers demands by channeling your creativity.
INFORMED FASHION IS ABOUT CREATING INTELLIGENT DESIGN!